Journeys that illuminate the familiar.
For TEDx Newcastle 2024, the identity was inspired by sailors lost at sea and the iconic Nobbys Lighthouse, translating the theme “Beyond Boundaries” into a visual narrative of exploration and return. The branding balances adventure with belonging, guiding audiences through discovery while evoking the comforting sense of coming home after a journey into the unknown.
Date
October 2024
Role
Art Direction
The Challenge
BRAND AN IDENTITY THAT EMBODIES “BEYOND BOUNDARIES”
AND THE SPIRIT OF EXPLORATION.
The Execution
INSPIRED BY SAILORS LOST AT SEA AND NOBBYS LIGHTHOUSE,
THE BRAND GUIDES AUDIENCES THROUGH ADVENTURE AND RETURN.
