FAITH IN THE MARKDOWNS
In supermarkets, low prices are ghosts — always promised, never present. “The Ghost Prices Séance” drags shoppers into absurd rituals, Ouija boards in hand, summoning phantom discounts that vanish at checkout. The series turns retail lies into performative spectacle, mocking consumer faith and exposing commerce as theater, where belief outweighs reality and the hunt itself becomes art.
Date
July 2025
Role
Art Direction, Activation
The Challenge
LOW PRICES EXIST MORE IN LANGUAGE THAN ON SHELVES.
The Research
PRICE CLAIMS BEHAVE LIKE MYTHS, NOT FACTS.
The Solution
EXPOSE THEM AS PARANORMAL THROUGH STAGED, DEADPAN ARTWORKS.
