Construction Runs On Insight
A creative vision and messaging framework was developed for ANZ and Asia, positioning Procore as the essential platform that drives successful construction projects. The theme, “Smarter construction starts with Procore,” reinforced its role as the foundation for every project outcome.
The Challenge
Marketing teams across ANZ and Asia needed a scalable, adaptable framework
that could meet diverse regional requirements while maintaining a consistent, insight-driven narrative.
The Result
The framework was brought to life through full-funnel campaigns,
high-value content, events, and tactical initiatives like “How We Build Now,”
strengthening Procore’s positioning, engagement, and impact across multiple markets and verticals.