Block Party
A playful yet pointed campaign that used a custom Jenga set to show how fragile data foundations can be without the right platform. By tying the metaphor to Adobe Experience Platform and amplifying it through OOH, digital ads, and a direct mail surprise, we turned a complex story about data into a tangible, memorable experience that drove leads and retention.
The Task
Show how Adobe Experience Platform helps enterprises turn complex, block-by-block customer data into
actionable insights, while prompting leads and retaining clients through one-to-one engagement.
The Solution
Combined a custom Jenga-themed direct mail pack with OOH and digital ads
driving QR scans to a landing page, where prospects could book one-to-one
chats and receive a personal DM experience.
The Result
Generated high-quality leads and strengthened client retention
by turning a complex data challenge into a memorable, playful experience.