IN NUGGIES WE TRUST

In a world where brand loyalty borders on belief, McDonald’s has ascended beyond fast food—becoming sacred ritual.
This concept imagines a religion born from golden arches, where morning light is holy, nuggets are sacraments, and fry boxes might as well be scripture.
Titled *In Nuggies We Trust*, the campaign explores how consumer culture canonizes comfort, and how satire can reveal the absurd truths we all chew on.