Momentum Mail
There’s nothing like receiving an unexpected Christmas present-especially when it promises to change the way you work.
The Challenge
Position Dell as the go-to partner for enterprises seeking AI-powered,
secure technology solutions that drive productivity and keep them ahead of the competition,
while sparking curiosity to engage directly with sales reps.
The Solution
Sent a premium holiday direct mail pack with tailored AI and security solutions info plus a gift,
creating a memorable surprise that sparked curiosity and engagement.
The Result
Generated a significant uplift in qualified leads and deeper customer engagement,
with marked increases in consideration and direct meeting requests with Dell sales teams.