Transformation, felt before it’s understood.
“Work Happily Ever After” reframed digital transformation as a human outcome, not a technical upgrade — repositioning Fujifilm BI as a modern, consultative partner that helps organisations move forward with clarity, optimism, and confidence.
Date
2025
AWARD
B2B Drum Awards (REBRAND RELAUNCH)
The Challenge
FUJIFILM BI WAS STILL SEEN AS A PRINTER BRAND,
WITH A FRAGMENTED STORY HIDING ITS DIGITAL TRANSFORMATION CAPABILITY.
The Solution
“WORK HAPPILY EVER AFTER” REFRAMED TRANSFORMATION AS A HUMAN OUTCOME,
UNITING SERVICES UNDER A BOLD, OPTIMISTIC BRAND STORY.
The Result
THE CAMPAIGN SHIFTED PERCEPTION,
ACCELERATED DECISION-MAKING,AND DELIVERED STRONG COMMERCIAL IMPACT WITH C-SUITE AUDIENCES.
