The Task

To reposition a legacy brand. Despite a strong heritage being known for office printers, the market’s perception hadn’t kept up with the company’s evolution into a dynamic, consultative partner for digital transformation. 

The Solution

‘Work Happily Ever After‘ — a bold, optimistic idea that aims to humanise the brand and to stand out in a saturated market of sameness. 

The Result

• $1.4m in qualified pipeline
• 4 week deal cycle, down from typcial 12mths
• 1.7m audience reached
• 47% increase in brand mentions
• 35% increase in web visits
• 90% increase in CTR Increase in talent attraction