NOTA
A fragrance house that launched in the room, not on the shelf. For one week, Naxos was rebuilt in Sydney, and the comments became the guest list.
01 · the brief
Fragrance launches shout.A bottle, a jawline, a promise,on every screen at once.NOTA is a new house for skin and room.It needed Sydney talkingbefore anyone had tried the scent.
●what’s that scent?
●where is this??
●who is wearing that
●tell me the name
●the whole room noticed
●i need to go
02 · what we heard
nobody comments on the bottle.
they comment on the room.
03 · the insight
the compliment never comes from the person wearing it. it comes from the room.
04 · the idea
we didn’t launch a bottle.
we launched a room.
NOTA took its name from the note and its host from the island: Dionysus, the god who comes. Joy, with rules.
the god who comes
He arrived in every town unannounced, carrying the scent of crushed leaves and wine. By morning the town was different.
the manifesto
we are not the bottle.
we are what happens
after the door closes.
an old god arrived in every town
the same way: unannounced,
a little late.
joy, with rules.
the greeks cut their wine with water.
two sprays. not twelve.
everyone is let in.
not everyone is told where.
the password is a scent.
it is dangerous to go home unchanged.
it is rude to go home first.
leave a note.
05 · skin & room
the o became the note. the note became the name.
joy, with rules.
naxos
the instructions · tenor sanstwo sprays. not twelve.
wear the ivy. leave a note.
06 · for the skin, and for the room
- eau de parfumnº 1 · the skin
- candlethe room
- diffuserthe room
- room mistthe linen
- balmthe skin
- the boxthe gift
- the bagthe walk home
the island
In the myth, Dionysus found an abandoned shore on Naxos and turned it into a feast. We did the same to Sydney, for one week.
naxos, rebuilt
in the city.
A working Greek island vineyard set down in a plaza, a mall and on the harbour. Burgundy linen, figs and grapes, a scent bar, hosts in togas, and the city carrying on around it.
07 · three sites, one island
martin place
the island came to town.
A vineyard pergola between the office towers, with a scent bar opening at 5:30am for the first commuters.
westfield sydney
at seven, the komos.
Vines down the escalators, lanterns at the top, and a procession that moved floor to floor at seven.
barangaroo
one bowl. everyone drinks.
The long table on the water. The krater toast, the ivy crowns and the note wall at the end of the night.
08 · before the island
- the streetthe walls whispered first.
- the feedcomment “note.”
- 6pmthe address arrived by DM.
- the doorthe password was a scent.
- insideyour seat was ready.
cbd · monday
something is coming to town.
notasomething is coming to town. comment “note” to get on the list.
today 6:00 pm
you commented “note.” so here it is.
barangaroo, by the water. look for the vines.
the password is a scent. you’ll know it.
on my way
what’s that scent?
two sprays each. the host mixes.
the empty seat
your seat’s ready.
the night
Seven moments, built to be filmed. Each one was something a guest would want to post.
09 · the seven moments
/ 07
the empty seat
One seat at every table, kept for whoever commented.
two sprays
Never three. A host gave you two and the room did the rest.
describe it without saying perfume
A card on every table. The answers went on the wall.
seven o’clock, the komos
The procession moved room to room, and everyone followed.
the krater toast
The greeks cut their wine with water. One bowl. Everyone drinks.
the ivy crown
Wear the ivy and you were part of it.
leave a note for someone
The last thing you did before you left. Someone else found it in the morning.
10 · the feed
the comments became the guest list.
Four acts on the grid: the tease, the warm up, the day, the morning after. Every post asked for one word back, and every reel was cut from the night itself.
11 · in the wild
and the city carried on around it.
12 · the case
ninety seconds on the island.
13 · the morning after
the island left. the scent didn’t.
The room came home with them. The candle and the diffuser, for every guest who asked about the scent in the room.
14 · the note wall
leave a note for someone.
At every site, the last thing a guest did was leave a note on the wall. Describe the scent without saying perfume, and pin yours.
describe it without saying perfume.
the prompt cardleave a note for someone.
the last moment15 · what we counted
we measured the room, not the reach.
- 01
“where is this?”
Every comment asking, logged against the post that earned it.
- 02
“note”
One word in the comments. That was the guest list.
- 03
sends and saves
One person sending it to the person they’d bring.
- 04
the note wall
Tags and photos of the notes guests left for each other.
- 05
two-spray clips
Guests filming their two sprays on their own accounts.
- 06
the morning after
Candle and diffuser orders from guests, the week after.
leave a note.