Slightly Above Ground
social-first creative studio · sydney, for anywhere
we are for little wins.
We make the posts people send to their friends. Films, carousels and moments for brands that would rather be talked about than scrolled past.
we’re probably in the group chat.
- the group chat (6) | ok are we going out or | now
- corner bakery | we saved you the last croissant 🥐 | 2m
- sunday run club | 5k, then coffee. bring a friend | 6m
- your gym | we noticed you’ve been gone. no pressure 👀 | 9m
- the record store | the one you asked about just came in | 14m
- case files | 07 is up. gap × young miko | 21m
- the little wins list | sunday’s is a good one | 1h
WE’RE OUTSIDE. · YAPPERS. · GROUP CHAT, IRL. · HERE’S TO THE LITTLE WINS.
sent, not scrolled · made for the phone · culture inside 48 hours · sydney, for anywhere
slightly above ground /slyt-lee uh-buv grownd/ (adj.)
1alive, and glad of it.
2not the top. just a little higher.
a little over the top · this week · 30 oct 2026
the internet
this week.
Four things people won’t stop sending each other, plus what we reckon. New every Monday, sources on every card.
01 · tiktok ↗
pray for me slow-mo
Friends walk into frame one by one in dramatic slow motion to a slowed-down “Pray For Me”. One example has passed 10.3M views.
every group chat has a main character. now they have an entrance.
source: postdom · tiktok trends this week · 26 oct 2026
02 · tiktok ↗
ghost photoshoot, office edition
Teams and friends pose in white bedsheets and sunglasses for a moody group shoot, usually set to “Oh Klahoma”.
the cheapest team offsite you’ll ever run.
source: postdom · tiktok trends this week · 26 oct 2026
03 · tiktok ↗
pumpkin head illusion
A forced-perspective trick that lines a pumpkin up with someone’s head so they look like a walking jack-o’-lantern.
zero budget, full commitment. honestly the best kind of brief.
source: newengen · tiktok trends: october 2026 · 26 oct 2026
04 · memes ↗
black cat clapping
Black Cat Clapping has made Know Your Meme’s shortlist for October’s meme of the month, alongside the female Draco Malfoy fan-art trend.
spooky season has a mascot and it’s giving us a round of applause.
source: know your meme · october 2026 meme of the month poll · 27 oct 2026
case files · every wednesday
what we’d
steal this week.
7case files filed so far
drag, or swipe
the group chat · today
we talk like this,
on purpose.
Every brief starts here. If it wouldn’t get sent in a group chat, it doesn’t get made.
- them: wait what do you actually do
- us: we make the posts people send to their friends
- them: like memes?
- us: sometimes. also films, carousels and moments, for brands that would rather be sent than scrolled past {❤️ 3}
- them: ok how fast
- us: culture moves in hours. we sign off inside 48
- them: and if it flops
- us: we read the sends every week and go again {🙌 2}
- them: ok how do i get one
- us: DM us “little win” 🙂 {❤️ 4}
what we do
four things,
done properly.
social that gets sent.
monthly
Always-on Instagram and TikTok, built around what people send, save and reply to.
you get: a monthly plan · 12–20 posts · stories · replies · a weekly read-out
moments.
on call
Reacting to culture inside 48 hours, without embarrassing anyone.
you get: a moment plan · ready templates · sign-off within the day
little films.
3–4 weeks
Short films and reels people watch twice. Cut on the beat, made for the phone.
you get: one hero film · 6–10 cut-downs · designed covers
brand worlds.
6–8 weeks
Identity, voice and templates for brands that live on social first.
you get: logo · type · colour · voice · templates · a launch
the feed · @slighlyabovegrnd
we post what
we preach.
some numbers · all true
small numbers,
said loudly.
7
case files filed. one every wednesday.
33
seconds in our film. it took a lot longer.
108
beats per minute. every cut lands on one.
48
hours, max, from moment to posted.
0
drop shadows. ever.
spec work
what we’d do
with your brand.
travel · identity, film, launch
pilgrimage.
A travel brand built on one insight: everyone’s waiting to be invited. An invitation-led launch and a social thread that does the selling.
food · platform, identity, social
baked coast.
A bakery brand for the people who are up before the first break. Platform line, identity system, Coast Notes and the social stories.
Speculative pitches by Michael Wanjohi. Not run in market.
how we work · a three-week start
listen, make,
see what gets sent.
week 1
listen in the comments.
Comments, DMs, search, the group chats your audience is already in. The insight is usually sitting there.
week 2
make the little thing.
One idea, made properly, sized for the phone. Small enough to ship this week.
week 3 on
see what gets sent.
Sends, saves and replies, every week. Keep what works, drop what doesn’t, go again.
the little wins list · sundays
one email
a week.
Three things the internet did, one Case File, one little win. About four minutes.
will you actually open it on sunday?
- yes
- obviously
swipe up for case file 07
say hi
got a little win
in mind?
DM “little win” to @slighlyabovegrnd
or email hello@michaelwanjohi.me
psst. the stickers move.
we reply within a day, sydney time (aedt)