Ten feet tall
A Cup week campaign for Axl Bazaar, a vintage boutique across the fountain in Potts Point. One afternoon a year, everyone gets to be someone else.
Remember borrowingyour big sister’sjacket.earrings.lipstick.pearls.attitude.
It never lasted. That’s why it counted.
A hundred to one.
Instagram posts, counted 27 October 2026.
Under every vintage look, the same question.
Real comments on #vintagefashion posts, October 2026. Names removed.
Cup Day is the one day grown-ups still play dress-ups.
Vintage is the dress-up box.
circa 1998
Isn’t.1 of 1
Everyone says it. Here, it’s true.
AXL BAZAAR
One of one.
Ivory and ink, the teal from their badge, and one italic word for the wink.
Ten feet tall
0:48
The invite
0:18
The find
0:18
The gang
0:18
Out the gates
0:18
This old thing
0:17
Guess the decade
0:21
Seven films for Cup week. Tap one for sound.
Five carousels. Go on, swipe.
for an afternoon.
Back to normal height tomorrow.
Made for Axl Bazaar, 127–137 Macleay St, Potts Point, and pitched to them for Melbourne Cup week 2026.